• Found, tracked and executed on 50+ earned thought leadership opportunities (ex: podcast, print, conferences) for Northwell Direct’s Executive Leadership team一Chief Executive Officer, Chief Medical Officer, Chief Growth Officer and AVP, Head of Sales. Coordinated event logistics from beginning to end, creating seamless experiences.

• Sent detailed calendar invites to team members via Outlook一for sponsored events, conferences and other opportunities一ensuring they have accurate information on events they are attending or speaking at. 

• Submitted media announcements to Northwell Direct Newsroom for visibility and awareness of company accomplishments. (ex: press releases, podcasts, print articles)

• Tracked marketing projects in ClickUp. (social posts, speaking engagements, sales events, blogs)

• Wrote/edited 20+ blogs and newsletters relating to topics surrounding the healthcare industry.

• Interviewed physicians, medical professionals and business executives for healthcare blog stories. 

• Submitted completed blogs to Adobe Workfront for publishing.

• Oversaw 1000+ marketing giveaways for events and organized materials in a Northwell-affiliated warehouse. 

• Shipped various marketing giveaways via FedEx to event venues and organizers. 

• Monitored two NWD email inboxes for business leads and communicated inquiries to Northwell Direct sales team.

• Tracked legal contract jargon (relating to use of names) for every Northwell Direct client. (Network and At-Work) 

• Compiled invoices and W9’s from outside vendors for sponsorship-related events and shared with Northwell Direct finance department for approval in Chrome River.

“Innovative Employee Wellness Program Ideas to Boost Health and Morale in the Workplace” (March 2024)

https://northwelldirect.northwell.edu/blog/employee-wellness-program-ideas

“What is Self-Funded Insurance?” (June 2024)

https://northwelldirect.northwell.edu/blog/self-funded-insurance-benefits

“Should Employers Offer Supplemental Benefits?” (July 2024)

https://northwelldirect.northwell.edu/blog/supplemental-benefits

“Do Employers Have To Offer Health Insurance? Understanding Your Responsibilities” (August 2024)

https://northwelldirect.northwell.edu/blog/should-employers-offer-health-insurance

“Addressing Healthcare Deserts Through Strategic Network Expansion” (October 2024) 

https://northwelldirect.northwell.edu/blog/health-care-deserts-network-expansion

“Incorporating wellness initiatives into your organization’s large group health plan” (December 2024) 

https://northwelldirect.northwell.edu/blog/incorporating-wellness-initiatives-into-large-group-health-plan

“How On-Site Flu Clinics Support Employee Health” (February 2025)

https://northwelldirect.northwell.edu/blog/the-role-of-onsite-flu-clinics-in-promoting-employee-health

“Corporate Wellness Workshop Ideas for Employers” (March 2025) 

https://northwelldirect.northwell.edu/blog/corporate-wellness-workshop-ideas-for-employees

“Unlocking Health Plan Cost Savings for Self-Funded Employers” (March 2025)

https://northwelldirect.northwell.edu/blog/unlocking-health-plan-cost-savings-for-self-funded-employers

“Cardiovascular disease in the workplace: why employers have a crucial role in prevention and wellness” (April 2025)

https://northwelldirect.northwell.edu/blog/cardiovascular-disease-the-importance-of-workplace-wellness-and-prevention

Is Northwell Direct the right fit for your business? (May 2025)

https://northwelldirect.northwell.edu/blog/is-northwell-direct-the-right-fit-for-your-business

“Maternity Care Plans for Employers” (June 2025) 

https://northwelldirect.northwell.edu/blog/maternity-care-plan-for-employers

“5 Ways to Manage Stress in the Workplace” (June 2025)

https://northwelldirect.northwell.edu/blog/five-ways-to-manage-stress-in-the-workplace

“Why Employers Should Consider Offering a 24-7 Nurse Line” (July 2025)

https://northwelldirect.northwell.edu/blog/why-employers-should-consider-offering-twenty-four-seven-nurse-line

Examples of Thought Leadership That I Helped Orchestrate for Northwell Direct’s Executive Team 

Articles:

Featuring Chief Executive Officer, Nick Stefanizzi, Prophet

https://prophet.com/2024/11/how-the-ceo-at-northwell-direct-accelerates-growth-with-a-clinician-first-approach/ 

Featuring Chief Executive Officer, Nick Stefanizzi, Prophet

https://prophet.com/2024/08/transforming-healthcare-the-power-of-platform-thinking/ 

Featuring Chief Medical Officer, Dr. Sandy Balwan, Self-Insurer Magazine (pg. 42-48)

https://www.northwell.edu/news/in-the-news/the-self-insurer-magazine-the-official-publication-of-siia-features-northwell-directs-chief-medical-officer

https://issuu.com/selfinsurer/docs/july_2025_the_self-insurer 

Featuring Chief Growth Officer, Chelsea Glenn, Self-Insurer Magazine (pg. 42-45)

https://issuu.com/selfinsurer/docs/the_self-insurer_november_2025 

Podcasts: 

Featuring Chief Growth Officer, Chelsea Glenn, Healthcare IT Leaders Podcast

https://www.healthcareitleaders.com/podcast/focus-on-employee-health-and-cost-savings-at-northwell-direct/ 

Featuring Chief Executive Officer, Nick Stefanizzi, Chalk Talk Jim Podcast

https://www.chalktalkjim.com/2161473/episodes/15434955 

Featuring Chief Medical Officer, Dr. Sandy Balwan, Becker’s Healthcare Podcast

https://www.beckershospitalreview.com/podcasts/becker-s-women-s-leadership-podcast/r-sandy-balwan-medical-director-northwell-direct-executive-director-and-cmo-of-ciipa-northwell-direct-132627839/ 

Featuring Chief Medical Officer, Dr. Sandy Balwan, Coaching Healthcare Leaders Podcast

https://www.youtube.com/watch?v=NmRSRnRxF4M 

Featuring Chief Executive Officer, Nick Stefanizzi, Podnosis Podcast

https://open.spotify.com/episode/4CKYJDbpRxOqqS1UtuJx8B?si=14b6f22c1b7b4f9b&nd=1&dlsi=d8e66aa140c04ab3 

Featuring Chief Executive Officer, Nick Stefanizzi, Healthy Data Podcast 

https://www.youtube.com/watch?v=bEG3bn7qRkU 

Conferences: 

HLTH 2025 : Featured Chief Executive Officer, Nick Stefanizzi, Northwell Direct 

(Topic Bingo: The Real HR Challenges of Workplaces) https://www.linkedin.com/posts/northwell-direct_hlth2025-workforcehealth-hrchalleneges-activity-7386099950197309441-vF4M 

SHRM-LI 2025 : Featuring Chief Medical Officer, Dr. Sandy Balwan, and Brett Burlin, AVP Head of Sales (Topic: Innovating Healthcare Strategy: Leadership Insights to Drive Employer Value)

https://www.linkedin.com/posts/northwell-direct_join-us-for-our-session-innovating-healthcare-activity-7374169962547929088--K6h 

HFMA 2025: Featuring Chelsea Glenn, Chief Growth Officer, Northwell Direct (Bridging the gap between payers and providers, and building financially sustainable models that advance equitable care)

https://www.hfma.org/cost-effectiveness-of-health/annual-conference-day-1-hfmas-ann-jordan-announces-new-tool-to-quantify-the-performance-of-the-healthcare-industry/